Why Do We Work You So Hard?
If you’ve been a client at Exercise Inc for more than 6 months, you probably have a love/hate relationship with our program. In fact you may have canceled or missed a workout just because you didn’t feel up to being pushed really hard that day.
Our workout is really hard for a reason. Exercise isn’t supposed to be fun. In fact, at Exercise Inc we intentionally take the fun out, leaving nothing but 20 minutes of good hard work.
But let’s consider what you get for only 20 minutes of your time. You increase strength and endurance and you build a lot of muscle. All three of these benefits are pretty much one in the same.
As a result of building stronger muscles you also build stronger bones, tendons and ligaments, which helps prevent injury.
Another benefit of our 20 minute workout is an improved cardiovascular system. The most efficient way to improve the cardiovascular system is to find the best way to strengthen the muscular system. The vascular system exists to service working muscles, so stronger muscles will require your body to create a more efficient vascular system.
Also 20 minutes of gut wrenching exercise at Exercise Inc will increase your metabolism. The more muscles you have, the more calories you burn. Everyone knows that, but there is another calorie burning benefit to our workout that most people don’t realize. It takes a lot of calories to recover from and build stronger muscles as a result of our workout.
There is another big benefit you receive as a result of working so hard for 20 minutes a week – you get your life back. Because we only want you to exercise for 20 minutes, you have 167 hours and 40 minutes of your week left to live your life. That means more time for your kids, your spouse, your friends and all the other things you enjoy doing.
If you like to golf, you can get better at it because you’re not spending 5 hours a week in the gym. If you enjoy gardening, you have more time to grow vegetables. You even get more time for work . . . it that’s your thing.
So, next time you’re thinking about canceling your appointment. Think about everything you get from just 20 minutes a week.