I hope everyone enjoyed last week’s email. Many of you told me how much you appreciated my willingness to share. I just want everyone on this list to know I am sincerely focused on helping you live better lives through proper nutrition and exercise.

Last week Exercise Inc was fortunate enough to be the topic of Angela Ganote’s Female focus segment on Fox 59. Angela has been a client at Exercise Inc since the day we opened. She was the first customer to walk in the door on our first day of business, and she is a big fan of what we do.

Her segment was about the importance of strength training for women, especially as they approach the later years in life. If you didn’t know, the slow strength training method we use became popular in the early 80’s as the result of an osteoporosis study that involved women who were post-menopausal and had osteoporosis. Continue reading

It’s hard to believe it has been almost a year since I’ve written a newsletter article or a blog post. The other day I checked our website and realized my last post was in August, right before the birth of our son. I had no idea how much the birth of a child would change my life.

Our son, Cole, is truly a blessing for my wife and me. If you are a parent, you know what I mean when I say my perspective on just about everything has changed. But several other recent experiences have also changed my perspective on life and strengthened my commitment to teaching people the importance of a healthy lifestyle.

In the last year, much of my time and attention has been taken away from Exercise Inc. I’m generally a private person and, I keep most of my personal issues to myself. Even those who know me well may not know about the following events. But they have been learning experiences for me, so I think they are worth sharing. Continue reading

Gary Taubes is a scientist and a journalist who has spent much of his career writing about “bad science.”  In 2002, he gained national prominence by publishing an article in the New York Times, “What if It’s All Been a Big Fat Lie?” This article challenged the validity of low-fat diets and defended the Atkins diet against the medical establishment.  The article put Gary on the map.  It also made him the recipient of a lot of hate mail.  If you have time click on the link and read it.

In 2007, Taubes published his book Good Calories, Bad Calories: Challenging the Conventional Wisdom on Diet, Weight Control, and Disease. This book discusses the history of dieting and the bad science that led our government and our medical community to believe dietary fat causes heart disease and obesity.  In Good Calories, Bad Calories, Taubes very eloquently makes the case that refined carbohydrates - sugar and flour - are responsible for heart disease, diabetes, obesity, cancer, and many other of the diseases of civilization. Continue reading

A recurring theme in some of the questions I have been getting lately has been soreness and the level of soreness you should be experiencing
with your workouts. Beginners tend to be worried that they aren't sore enough, intermediate clients are having trouble comprehending being
sore in some strange places (who would have thought we had muscles there?!) and advanced clients are confused about why there seems to be
no apparent rhyme or reason to the presence of soreness. I will confess that even I have long been prone to employing soreness as a gauge of how well a workout had gone. There were certain workouts that would induce soreness so severly that I was barely able to lift my arms, then there were times when I felt absolutely nothing except a little fatigue the day or two after a workout. So I went in search of an answer, and I now have one for all of you. Straight from Dr. Doug McGuff himself, here is how we should really think about soreness in relation to muscular growth: Continue reading

If you’ve been a client at Exercise Inc for more than 6 months, you probably have a love/hate relationship with our program.  In fact you may have canceled or missed a workout just because you didn’t feel up to being pushed really hard that day.

Our workout is really hard for a reason.  Exercise isn’t supposed to be fun.  In fact, at Exercise Inc we intentionally take the fun out, leaving nothing but 20 minutes of good hard work.

But let’s consider what you get for only 20 minutes of your time.  You increase strength and endurance and you build a lot of muscle.  All three of these benefits are pretty much one in the same. Continue reading

as-seen-on-fox-59 as-heard-on-wibc

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